With these new iterations of phones or new products, we expect to see a cacophony of haters, naysayers and what have you, who prognosticate that Apple is failing to innovate if they don't release a new category product every other year, or that the latest iPhone is only an improvement on an old model instead of a completely new one, and there are those that outright say that a new device is just plain bad.
Even though we know that Apple has pretty much hit each record selling quarter with an even bigger quarter for the past few years, the Internet has a habit of keeping stuff around for long periods of time, so we can see examples of what I mean by these haters who contradict it...
The iPod (the iPod classic got killed off yesterday).
In 2007, the iPhone came out... Just incase you've forgotten, this was the competition then...
Yes, the Motorola Razr2 was released in 2007, the same year that the first iPhone was released. So, how was the iPhone with it's touch screen received?
"iPhone doesn't support 3G, it doesn't support multitasking, it doesn't support 3rd party apps, you cannot copy or paste text, you cannot attach arbitrary files to emails."
Then there was Palm CEO Ed Colligan on Apple's iPhone:
“We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.”Or how about this all-out failure prognostication?
Next came the iPad... We've all heard the "But it doesn't run Flash" argument, or the "It's just a big iPhone... but without the phone functionality" tirades. Very quickly, though, the device was shifting a million units a month. 5 generations and 2 mini's later, it's still selling very well.
However, it's very apparent when cheap copies of Apple's design is being ripped off - but then again, some people are happy with a lookalike product if it means they pay less. Then when the bar is raised again by a new iPhone iOS version, instead of just installing the update so that your hardware lasts two or three years, you need to buy a whole new phone.
Yes, people don't want to upgrade their entire Android phone, but because of carriers and OS fragmentation, they usually have to.
So what about the new Apple Watch? There are already a few watches in the market. Let's take a look at them.
First, there is the Pebble.
This is a low-cost watch that looks very 1990s in it's heritage. You could easily imagine the name Casio stamped across the top.
Then there is the Samsung Galaxy Gear S watch.
This is an improvement on the Pebble, but it's largely just an iPhone UI shrunk onto the wrist. You can change the colour of the strap to suit your style.
And there's the Sony one...
Sony have made watches for a long time, but they also went for the "shrunken" PDA kind of UI. Again, you can change the strap colour.
Then Apple comes along with the Apple Watch.
This is a marked departure from the "PDA" interface. The fact it has a crown (knob) too is a reminder that this is not a 1980s inspired "digital" design. I won't go through the list of features as that's been done elsewhere, but I do want to turn to the naysayers.
Wearable tech is something I'm familiar with. Go back to 2001 and I basically wore a "bat-belt" where I had my GPS, my phone, and my Palm PDA. Now it's all in one device and there's still something else I wear - my fitbit. However, some people still don't like the idea that people are already wearing Nike Fuelbands, Fitbits and other health related products.
So it begins with the watch.
All I know is that above the cacophony of naysayers, there will be a slew of developers such as myself who know that many people will buy this device, and it will likely sell lots of them. Apple is rarely first into any market, be it computers, media players, phones or watches - but when it does go in, it generally raises the bar and disrupts things.
I'll put my money on the Apple Watch nailing it, not failing it.