Monday, August 12, 2013

Speaking with an intent that people can identify...

This morning I saw this quote from Former Goldman Sachs executive Timothy Dattels, a BlackBerry board member:

"Given the importance and strength of our technology, and the evolving industry and competitive landscape, we believe that now is the right time to explore strategic alternatives," Dattels said in a statement.

You'd think a statement like that would have come from Blackberry in 2007, but no, this is from 2013.

I'm not going to rag on Blackberry as there's a passel of pundits that have done that and will continue to do it in the future.  What I will say is, this got me thinking about when people say speeches like that, which on the surface seem straightforward enough, but under the hood is saying nothing of positive substance.  I say "positive substance" because there is substance in this message - and it screams "speaking waffle with no clear commitment to anything we can specify".

This type of corporate whitewash-talk is tiring. Most people can see through it these days, so it's actually dangerous for a company that's in trouble to continue using it.  After all, all the above waffle translates to is this: "we are going to have a meeting or a few meetings".

Conclusion: 

If you've got something to say, great.... If you're saying something simple using waffle, it's time to rethink what you're saying.