Thursday, January 2, 2014

Big Data

I can't help feeling like the current trend for "Big Data" is awash with flawed thinking.

Big Data seems to imply that you take a bunch of disparate data, cobble it together with some expensive, fancy, hardware, run it through some magical data washing machine and out comes a pearl of wisdom that is "completely news" to you.

The expensive hardware, the costs of meetings to determine what data to cobble together plus the cost of the data processing software that spins this all together has an ROI cost that's stratospheric to most companies.

What I think they really want is "big answers", not "big data" and definitely not the "big costs" associated with it.