Monday, January 13, 2014

Real Feedback on Streaming Media

Feedback is something we all need. Without it we've no idea if people like something or dislike it.  Currently our social media systems only allow positive feedback with one click - you can “Like" something on Facebook, or "Favourite" something on Twitter.  This means there's no empathy, sympathy, or disliking of content.

The big streaming media systems have the same issue - you can favourite songs that you hear but most platforms don’t allow you to give negative feedback, or bookmark things you want to come back to later, but it looks like this is about to change. 

Being able to like a song on the radio is great, but you need to be able to say you dislike certain songs for it to be of use - especially when corporations claim that they’re “tailoring” stuff to the individual.  Right now, that means that you factor in enough content to cover the lowest common denominator, and you allow people to skip bits of it…  Think Burger King or Harvey’s where they claim you can have it your way, but you just get to remove from the items you’re given…. It’s not like you can have a burger with a fried egg on top, is it?

We’re about to see this in cars, where the ability to feedback dislikes on streamed content, and the ability to bookmark something for following up on when you’re not on the road.  

It seems that streaming is about to grow up.